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About Florida Goes Pink

With over 300,000 women expected to be diagnosed with breast cancer in 2025, it’s more important than ever to join our fight! Each year, dozens of local restaurants, retailers, and businesses join our fight by raising awareness and funds to support vital breast cancer programs and services. Show your commitment to our mission of a world without breast cancer by participating in our Florida Goes Pink Campaign.

Susan G. Komen’s Florida Goes Pink unites local restaurants, retailers, and businesses within our community of patrons in support of our vision of a world without breast cancer.

Each year during the month of October in honor of Breast Cancer Awareness Month friends, families and co-workers join together to support those they love that have been affected by breast cancer. One of the unique ways we do this here in Florida is through Florida Goes Pink. Many local businesses are hosting special promotions throughout the month.

Funds raised through these programs will support Komen in our comprehensive, 360-degree approach to fighting breast cancer. We fund research, provide access to care, offer community programs and help people take action personally and through advocacy.