What is a BigWig?
The BigWigs campaign engages local corporate and community leaders as representatives in the fight against breast cancer. During the 4 week campaign, each BigWig will raise or give a minimum of $5,000, which will be used to ensure access to essential breast health services and education programs, and support research to find the cures for breast cancer.
BigWig [ ˈbigˌwig ] (noun): an important person, usually in a particular sphere; synonym: VIP · (very) important person.
Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.